Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.
There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.
Benefits for Human Resources
The biggest benefit to the HR department of collaborating with the Marketing is that the Marketing can help attract and retain employees that are enthusiastic about the company’s ethos and brand. This can help to attract best talent to any vacant roles within the business.
