How Collaboration between HR and Marketing can Contribute to Business Success

Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.

There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.

Benefits for Human Resources

The biggest benefit to the HR department of collaborating with the Marketing is that the Marketing can help attract and retain employees that are enthusiastic about the company’s ethos and brand. This can help to attract best talent to any vacant roles within the business.

The Marketing department will also have a clear understanding of the needs of the customer. This can help HR identify the materials and tools needed to help employees deliver the brand message as identified in the Marketing department’s communications.

Benefits for the Marketing

Creating a brand is an important element of marketing. Human Resources can contribute to building that business brand. They do so with effective training of staff to help build the brand within the company. They can also do this with staff orientation and performance management.

HR can also improve the lines of communication within the business to help build a brand ethos across the company. Through training, the HR department can create role models within the business that will influence how the brand is perceived by other employees across the company.

Other Benefits of Collaboration

Working collaboratively can help the business work towards shared goals internally. Using different skills and talents within each department can help achieve a greater level of success. Similarly, professionals within each team will have their own specialist areas of knowledge that they can use to advise other departments and share their expertise. By combining different abilities of employees in unison on a project, more elements of the project are likely to be successful.